The way it should be done
Success and failure come in all sizes. Whether you’re a corporate giant or a smaller mission-driven organization, you compete in the same cluttered, confusing marketplace. You need to get your brand noticed, differentiate it from others, and make it relevant to make it grow.Do you dream about growing stronger or bigger? Do you imagine you can achieve more, expand your mission or accomplish it more effectively? We can help determine if your dream is really possible, and show you how to turn it into reality. Whether your organization and your budgets are larger or smaller, strategy, branding, and marketing communications shouldn’t be seen as a luxury, but an investment.To make your brand work harder, even harder than your competitors, you need to invest and find a partner who can help bring experience, energy, and creativity to the effort.Can you do better? Most organizations can. We bring years of experience working with both multinational and local brands to help clients do just that —by seeing things differently, bringing them new ideas, helping them make their brands stronger inside and out.

BRAND STORIES
 
Home

Brand Reposition – As a family owned and operated business since 1981, Buona Beef was a dormant brand, not showing growth or future trends. It was also a very confusing brand for consumers (more)

 
Home

Corporate Turnaround – As a global architecture firm, Murphy/Jahn needed to reposition, update and reintroduce the firm to the world, with its new internal partners, attitude and reinvigorated commitment (more).

 
Home

Destination Branding – Lisbon is one of Europe’s most beautiful cities, and most unknown. We were approached by the LCB in 2007 to increase the brand awareness of the city in the U.S., (more)

Beyond the hype

The Medical Tourism market is growing, and is connected heavily to hospitality and other travel factors. While many businesses are committed to investing in marketing and branding, the medical tourism sector is still spending few dollars mostly on the wrong marketing channels. The outcome is clear. We have vast experience in assessing the feasibility of destinations/hospitals/doctors in succeeding in this extremely competitive category. We excel in promoting destinations for Medical Tourism purposes, and we represent destinations promoting Meetings, Incentive Travel, Conferences and Events (MICE) in markets inside and outside the U.S. Those who understand this unique market know the essential connection between the two categories. Above all, we build our clients’ brands and make them known and desirable to their relevant target audiences. We worked with some of the largest and best-known Healthcare, Travel and Hospitality brands in the US and abroad. We have developed successful brand positioning and programs for a diverse group of clients.

BRAND STORIES
 
Home

Medical Brand Turnaround – In May 2013, our colleague Maria Todd, one of the most well known experts in the healthcare business, who introduced us to Poudre Valley Foot & Ankle Clinic, contacted us. That client decided to work with us, and within weeks, we toured the 3 clinics they run in Colorado and Wyoming, and proposed a plan. (more)

 
Home

Global Expert in Medical Tourism

One of Ilan’s business category specialties is Medical Tourism. As a marketing/advertising/ branding executive for many years, Ilan had the opportunity to work with both tourism and healthcare clients. This experience works well within the medical tourism industry, (more)

 
Home

Brand Touchpoint Rehabilitation – Healthcare marketing can be highly technical. It’s hard to keep in touch with the needs of customers (prospective patients and families) when you are trying to explain complex medical or scientific information. The Rehabilitation Institute of Chicago, the largest physical rehabilitation hospital in the U.S., (more)

Featured Posts

What they say about my teaching & mentoring…

It is with utmost confidence and great pleasure that I send you this reference regarding Ilan Geva. Ilan has spoken at several of the conferences produced by the In-Store Marketing Institute ( www.instoremarketer.org). Due to his high ratings received from audience members, Ilan was named a faculty member of our Institute. His presentations are always fresh, engaging and thought provoking. He takes time to develop each presentation to ensure he provides the appropriate content for the audience, and it is new and different every time. Ilan's delivery style is relaxed and professional from his many years as an educator and business leader. He has tremendous knowledge and vast experience in design, in-store marketing, branding and retailing, and this comes through in his delivery. If you have any questions, or if I can be of further assistance, please feel free to ...

What they say about my teaching & mentoring…

Hi ilan, Hope this mail finds you in pink of your health. I was in your Branding class of 2011 at Chicago. I wanted to thank you for your encouragement to conduct an internal company presentation based on final assignment you had given. You critical feedback about contents my final presentation & about commoditization of the consulting businesses was very helpful. I modified the presentation based on that feedback and I presented it internally. To my surprise it was well received and now I am part of task group who work in marketing area and now focusing on generating differentiation that is possible. It's quite fulfilling to work on a real life issues and applying what is learned. Thank you for motivating to take up tough presentation job and eventually leading me to have quite satisfying work. Regards, Omit

What they say about my teaching & mentoring…

“I had the pleasure of meeting Ilan during my graduate certification at the University of Chicago. I have since stayed in touch with Ilan as not only was he an excellent professor but also has become one of my mentors in the advertising industry. Ilan shares my passion for the business as well as international travel and constant learning. He is a respected figure both nationally and internationally in the field of advertising and branding, someone people in our industry admired and attempt to follow in his footsteps.” , Sigrid, Student, University of Chicago

What they say about my teaching & mentoring…

“Ilan teaches in our Integrated Marketing program and brings fresh insights, challenging engagement, and market-tested authority to the classroom. He demands a lot from the students, and inspires them to think. They respond with higher-quality performance and walk away with new knowledge and fresh skills.” , Steven, Associate Dean for Business and Professional Programs, University of Chicago, Graham School

What are we offering? We offer a menu of options in a variety of categories. We see the two main categories as Education and Training.

 

1. Education – Ilan Geva is available to teach concentrated classes all over the world. These courses could be tailored into a marketing curriculum, and performed in a short period of one to two weeks. Previous experiences include traveling to India and conducting classes for a week at IMT Ghaziabad, or teaching single classes to EMBA students from Chinese universities in the U.S.
2. Training – As mentioned above, Ilan Geva is available to travel and train corporations, organizations and associations globally. Previous experiences in clued U.S. based universities and corporations, South American trade organizations, European ad agencies, Middle Eastern ad agencies and companies.
3. Third option – In some cases, Ilan’s assignments begin as a speaking engagement, and continuing as a training opportunity for attendees. However, prior arrangements must be made for this option.